Facebook adopt Twitter hashtags
Facebook’s launch this week of Twitter-style hashtags are likely to be of use for both candidate sourcing and targeted recruitment advertising. Depending on privacy settings, anybody commenting on a subject will be able to see non-friends posts on the subject also.
The hashtags will be within Facebook and will bring up all those posting against a certain topic, including non-friends depending on a person’s privacy settings. This allows companies to use the momentum of a popular TV show, for example, and post in that field.
The intrusive concept doesn't seem to be something that sits well with Circle.
Circle's Managing Director Steve Ricketts said "it is important for Circle's reputation, not to be seen to spam candidates. It is equally important to Circle as a business, however, not to fall behind in social media developments. Perhaps people expect different levels of intrusion from Facebook than they do Twitter, time will tell. It isn't going to change our policies in the short term. We spend more per head than any other agency in the UK on advertising, so our candidate flow will not suffer if we sit and see how this develops. It will be interesting."
LinkedIn has also unveiled new tagging facilities recently, allowing updates from members to link directly to another user’s profile or a company page.
Facebook state in a blog post: “Hashtags are just the first step to help people more easily discover what others are saying about a specific topic and participate in public conversations. We'll continue to roll out more features in the coming weeks and months, including trending hashtags and deeper insights, that help people discover more of the world's conversations.”
Facebook describes its hashtags as “similar to other services like Instagram, Twitter, Tumblr or Pinterest”.
Just maybe, Twitter should have been mentioned first on that list!